Beyond Checkout: Prepare Your Brand for 2D Barcodes

By the end of 2027, retailers worldwide will have updated their point-of-sale systems to be able to scan a 2D barcode alongside traditional linear barcodes. The introduction of 2D barcodes opens up a whole new world of connected packaging by turning the product identity into a managed digital asset.

While many brands have begun the process of integrating 2D into their current capabilities and workflows, there is still a lot of work to do. Here are four concrete steps that every CPG company can take on the road to 2027.