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Between the Lines

A collection of news, articles and other featured content about Between the Lines.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands.

New challenges, technologies and predictions influencing the consumer goods landscape

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.

The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer.

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system.

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

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