A collection of news, articles and other featured content about Best Practices: Sales and Marketing.
Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.
It's rare that an established brand has the opportunity to start with a clean slate on which to build its IT, but that's just what happened for Lucky Brand.
Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
ABM was measuring store-level retail execution and sales performance by manually collecting data making the process time-consuming, inefficient and tough to scale.
Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company.
Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.
Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.
Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.