Best Practices: Innovative Marketing

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Best Practices: Innovative Marketing

Chief marketing officers are playing a more powerful role to the success of global businesses than ever before. And they not only execute on corporate strategy, but also often shape it.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.

As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014.

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

A Clorox and Facebook flash sale proves social commerce pays off.

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