Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.
Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insig
With a supply chain that includes 800 finished goods items, 2,000 raw materials SKUs, four factories in Sweden, 23 production lines, and many more complexities -- inventory control is no easy feat. That's why Findus uses actionable insights to take back control of its inventory.
PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.
Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.