Augmented Reality and Facebook
Brands are experimenting with augmented reality ads from Facebook that appear in a user’s news feed. Sephora ran an ad that engaged Facebook users to tap and try on makeup looks, and those playing with the AR overlays of lipstick shades or mascaras could click to buy products. Michael Kors similarly ran an ad giving users a chance to try on virtual sunglasses and buy the products from a link within Facebook. Pottery Barn, Wayfair and Bobbi Brown are other brands running AR ads.