Asda’s Andy Murray to Speak on the Future of Retail at P2PSummit
Veteran industry executive Andy Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas during a May 16 keynote session at the Path to Purchase Summit.
Chief customer officer of Asda, Walmart’s UK business, since 2016, Murray has worked in consumer goods, as an agency executive and on both sides of the pond for the largest retail chain in the world.
Drawing insights from his unique global perspective, Murray will discuss the key trends that are driving strategy not only for retailers but also for product manufacturers. He’ll also examine how dramatic shifts in consumer behavior driven by technology have altered the traditional retailer-manufacturer relationship and the impact those changes are having on the shopping experience.
The Path to Purchase Summit will be held May 15-17 in Fort Lauderdale, FL. For more information, visit the event's website.