Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.
Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing.
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
Fruit of the Loom struggled with the management of multiple EDI platforms used across its businesses to support its retailer partners, so it enlisted a solution to help improve efficiency and responsiveness to retailers, 3PLs and the consumer.