An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.
Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.