Amazon, Atom Fuel Blockbusters with Prime Exclusives
Amazon is leveraging its collaboration with social movie ticketing startup Atom Tickets to tie in to the Oct. 5 theatrical release of Sony Pictures' Venom with an exclusive incentive.
From Sept. 24 to Oct. 31, Amazon members who check out on Atom's website while logged in with their Amazon account receive $5 off tickets to see the film. Additionally, Amazon is packaging some Prime Now orders in Venom-branded bags to stir up excitement. Both partners promote the incentive on their websites. A dedicated amazon.com web page touts the offers, hosts multiple film trailers, and provides "Add to Cart" buttons for related Marvel films and video games. Amazon also stocks licensed Venom products.
Founded in 2014, Atom expanded nationally in 2016 and began powering ticket sales on Amazon-owned IMDb.com in July 2017. The service uses Login with Amazon and Amazon Pay, helps groups of friends decide on showtimes, allows multiple parties to split payment, and lets them order popcorn and soda ahead of time to skip both ticketing and concession lines.
Last year, the ticketing service also powered Amazon's exclusive Prime offering of tickets to screenings of Sony's Jumanji: Welcome to the Jungle on Dec. 8 — 12 days prior to the film's national theatrical release. Some locations handed out Whole Foods holiday gift bags and Amazon devices during the events. This summer, the partners offered Prime members tickets to another early, exclusive showing for Sony's Hotel Transylvania 3: Summer Vacation. Each sneak preview earned more than $1 million in ticket sales.
Atom boasts an Alexa skill that enables hands-free ticket purchasing, as does rival Fandango, which has essentially controlled the ticket market since entering it in 2000. Fandango is tying in to Venom through its skill, which plays a clip of a few lines of dialogue from the film trailer when users search for local showtimes.