Algorithms, Loyalty, Execution: Haleon's Joe Sta-Romana to Take the Stage at Consumer Goods Sales & Marketing Tech Summit
As retail media, AI-enabled discovery and evolving shopper expectations rewrite the rules of modern commerce, the balance of power between brands and consumers is shifting faster than ever.
At the Consumer Goods Sales & Marketing Tech Summit — Oct. 20-21 at the Drake Hotel in Chicago — industry leaders will gather to dissect these shifts and build actionable roadmaps for go-to-market success.
Among the panel speakers is Joseph Sta-Romana, U.S. chief customer officer at Haleon, who will tackle some of the most pressing assumptions in consumer goods today. He will be joined on stage by Padma Hari, chief digital officer, Nestlé Purina North America.
In this fast-paced, interactive session, Sta-Romana and Hari will go head-to-head on the core debates reshaping sales and marketing strategy:
- Do shoppers trust algorithms over brand reputation?
- Does convenience perpetually triumph over privacy?
- Is brand loyalty fueled by experience or price point?
More About the Speaker
In his role at Haleon — the global consumer health company behind household brands including Advil, Centrum, Sensodyne, Parodontax, Theraflu and Tums — Sta-Romana leads customer strategy, growth and digital transformation across the U.S. market.
He brings a 21-year track record in consumer goods. Prior to Haleon, he served as senior vice president at Unilever leading the Walmart global team, held leadership roles in channel strategy and planning in Thailand, and spent over two decades driving growth across account teams for major retailers including Kroger, Target and Walmart at both P&G and Unilever.
