Acting Walgreens CMO Alyssa Raine to Keynote Path to Purchase Expo
Industry veteran and acting Walgreens CMO Alyssa Raine will share how the company is transforming the path of its business this November at the Path to Purchase Expo (P2PX) in Chicago.
Raine is P2PX’s opening keynote speaker on Nov. 13 at the Hyatt Regency Chicago, 151 E. Wacker Drive, Chicago. The name of her keynote is "Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience."
Walgreens is keeping its customers front and center as it continues to innovate. Raine will discuss:
- Walgreens’ vision for the future as a one-stop shop for health, wellbeing and beauty needs
- How the company is leveraging today’s digital tools to better meet the needs of consumers, and building loyalty through personalized experiences
- The power, timeliness and also the timelessness of a story
Raine is the acting chief marketing officer and divisional vice president, brand marketing, at Walgreens. She has led marketing at a variety of organizations, from start-ups to 100 year-old brands, and has a passion for unlocking business growth through delighting consumers and making a meaningful impact in their lives.
Also delivering a keynote at P2PX is “The Office” actor and entrepreneur Rainn Wilson. He will talk about unleashing creativity and “finding your why” to open the second day of the expo on Nov. 14.
For more information and to register for P2PX, visit path2purchaseexpo.com.