The ABCs of Trade Promotion ROI

With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels. In the latest edition of CGTech Tips, subject matter experts from UpClear and Visualfabriq examine the steps that companies should take to change the way they do things and ensure that their trade investments aren’t squandered.