Marla Hay, Director of Product at Janrain, talks about the changing nature of consumer expectations when it comes to brands and retailers during CGT's 2016 Business & Technology Leadership Conference in October.
Aashish Chandra, chief technology officer of Tata Consultancy Services, talks about digital technology's impact on the shopper experience at CGT's 2016 Consumer Goods Business & Technology Leadership Conference.
Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
Wendy Merrill, founder and principal of StrategyHorse Consulting Group, debunks some myths about millennials and discusses the keys to connecting with these key consumers as both customers and employees during CGT's 2016 Business & Technology Leadership Conference in October
With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.