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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

What Digital Native, Traditional Brands Can Teach Each Other

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

The more things change, the more budgets stay the same. A look at CGT's October 2018 issue.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.

With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below. How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”

CGT's annual roundup of the largest public companies in the consumer goods industry.

In respond to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Accenture Strategy 7 Characteristics of Change

Consumer goods companies are facing a tough new reality where owning and selling big, global brands is no longer the guaranteed formula for success that it once was.

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