The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.
If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.
The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?
From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.