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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

2018 Standout SMBs

Standout SMBs 2018: Small is the New Big

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

CGT April 2018 Cover

CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

CGT's annual roundup of the largest public companies in the consumer goods industry.

CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

Focusing on share of customer wallet as your objective makes developing an omnichannel strategy a logical course of action.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

An overview of the content published this month as part of CGT's December 2017 issue. Plus, a link to the digital edition.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

Straight Talk October 2017 Retail Execution teaser image

In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

Udo Panenka

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

Supply Chain Execution Solutions 2017 Teaser

CGT presents a comparison chart of supply chain execution solution providers for the consumer goods industry.

October 2017 Cover

Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.

top 100 consumer goods companies

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.

Who's Who in Data & Analytics

Recognizing the people behind the tools that bring insights to the organization.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

Digital Marketing Straight Talk Teaser Image

Digital marketing is not just the CMO’s responsibility anymore.

2017 Data & Analytics Technology Solutions Guide teaser image

CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

August 2017 Front Cover teaser image

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

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