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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

Picking Up the Pace with New Technologies

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

2018 AI/Machine Learning Solutions Guide

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”

In respond to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Accenture Strategy 7 Characteristics of Change

Consumer goods companies are facing a tough new reality where owning and selling big, global brands is no longer the guaranteed formula for success that it once was.

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

2018 Standout SMBs

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

CGT's annual roundup of the largest public companies in the consumer goods industry.

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

CGT April 2018 Cover

CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."

CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

Focusing on share of customer wallet as your objective makes developing an omnichannel strategy a logical course of action.

top 100 consumer goods companies

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

Straight Talk October 2017 Retail Execution teaser image

In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

An overview of the content published this month as part of CGT's December 2017 issue. Plus, a link to the digital edition.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

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