CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.
The full digital edition of CGT's August 2018 issue is available here. The table of contents can be found below.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically?
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.