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Consumer Goods Sales & Marketing Summit

Wells, PopSockets, Buffalo Games Execs to Discuss Why AI Is Rewriting RGM at Consumer Goods Sales & Marketing Tech Summit

As commerce diversifies across direct-to-consumer platforms, digital wholesale and retail media networks, static analysis can no longer keep pace with market volatility.
CGSM Teaser
NPDI (New Product Development & Introduction)

The Connected Innovation Enterprise: Reimagining Concept to Market

For CPG companies, bringing a new product to market increasingly requires more than a strong idea.
Revenue Growth Management

Inside PepsiCo's North America Turnaround Plan: Cost Cuts, Smarter Execution, Integrated Logistics

CEO Ramon Laguarta said the organization is competing well in some beverage categories like hydration and like energy, but underperforming in soft drinks. Learn how it is responding.
PepsiCo
Personnel Moves

Coca-Cola, Molson Coors, Keurig Dr Pepper, Ocean Spray, Others Shake Up Executive Ranks to Accelerate Growth

Here's a look at recent leadership announcements and what they mean for the industry.
Kraft Heinz
Personnel Moves

General Mills Selects Dana McNabb as Next Leader

Learn who will replace Jeff Harmening as he transitions to executive chair of the board.

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How the Consumer Goods Industry Is Digitizing Retail Execution

While e-commerce has largely been the focus area for creating new efficiencies by using digital tools, it's a trend that's strongly shaping the physical aspects of retail as well. 

Here are some of the approaches companies such as Reckitt, Southern Glazer's Wine & Spirits and Nestlé are using to achieve more efficient retail execution through digitization.

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Explore CGT's Events

Consumer Goods Technology hosts two annual events to meet all of your needs, whether you are interested in analytics, sales and marketing, or other topics! Get a head start by saving the below dates in your calendar today, and subscribe to our free newsletters to stay up to date on our events and editorial content. 

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Featured Blog Series

Next Month: GLP-1 Shopper Summit

EnsembleIQ's GLP-1 Shopper Summit is a new one-day industry event held on Nov. 12 in Chicago that will bring together senior leaders from retail, CPG, data and technology organizations to examine how GLP-1 adoption is changing the shopper and what those changes mean for merchandising, product innovation, shopper engagement and business growth.

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How Unilever, P&G, Coca-Cola, Colgate Scale AI

Moving past AI exploratory use cases to full-scale adoption relies on strategic alignment, operational readiness and baseline measurement. See examples from leading consumer goods companies.
 


 

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How Unilever's FIFA Product Plan Came to Life With AI, Data, Digital Twin Tech

Following an extensive marketing push, the company had to be prepared for a demand spike at any time.
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