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Path to Purchase Expo 2019 P2PX

Path to Purchase Expo Unveils New Format for 2019

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Two Local Brands Found a Launchpad in Whole Foods

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Mountain Dew Fuels Walmart Trips with Games

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

Take a look back at the top five in-store displays spotted at Walmart in July.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

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Tip of the Spear Technology: YouCam for Web

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

May
21

3 Data-driven Approaches to Improve On-Shelf Availability

More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.

Stay Informed