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Rainn Wilson

Meet Rainn Wilson at Path to Purchase Expo

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

Drones Off (and Delivering) for Walgreens

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

Walmart's InHome Delivery Hits Select Markets

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

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Tip of the Spear Technology: Dispersive Virtual Networks

Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."

Mark Your Calendar

Nov
13

Path to Purchase Expo

Wed, Nov 13 - Thu, Nov 14
Wednesday, November 13 - Thursday, November 14
Chicago
Nov
12

Consumer Goods Sales & Marketing Summit

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Stay Informed