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P2PI Adds inMarket Loyalty Data to Retailer Profiles

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

Sam’s Club Gains Ground in Pet Category

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

Amazon Tries Another Mall Concept

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

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Tip of the Spear Technology: Shopperception

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Apr
20

“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.

Feb
28

In-Store Data Collection: Are You Doing It Right?

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

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