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P2PX 2019 Illustrated: Scenes from The Campus

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

The Wisdom of Rainn Wilson: Five Takeaways from P2PX 2019

From his own experience nurturing a purpose-driven brand, Rainn Wilson shared some advice for others aspiring to bridge the so-called “purpose gap" while delivering a keynote address at the Path to Purchase Expo earlier this month.

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

Joe Territo Tanner Van Dusen

The industry veterans bring decades of experience to their respective roles.

Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase. They will use internet of things and machine learning technologies to improve efficiency and allow for cloud-based monitoring.

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

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Future Forecast: Maximizing the Value of Store Data

11/12/2019 — The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

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Tip of the Spear Technology: Dispersive Virtual Networks

Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."

Mark Your Calendar

Nov
13

Path to Purchase Expo

Wed, Nov 13 - Thu, Nov 14
Wednesday, November 13 - Thursday, November 14
Chicago
Nov
12

Consumer Goods Sales & Marketing Summit

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Stay Informed