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Sustainable Packaging: The Reuse Revolution

​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

Path to Purchase Expo 2019 P2PX

A Look Inside the Path to Purchase Expo Campus 2019

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Sales & Marketing Report 2019

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

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Tip of the Spear Technology: Dispersive Virtual Networks

Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."

Mark Your Calendar

Nov
13

Path to Purchase Expo

Wed, Nov 13 - Thu, Nov 14
Wednesday, November 13 - Thursday, November 14
Chicago
Nov
12

Consumer Goods Sales & Marketing Summit

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Stay Informed