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8/26/2019 — 20% of revenue is tied to trade and incentive programs. Processing errors, incorrect payments, or improper claims can all impact your bottom line.
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Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."
High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.