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Path to Purchase Expo 2019 P2PX

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

Uncle Ben's Adds Google Lens to Packaging

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

Walgreens to Test On-Demand Drone Delivery

Walgreens and Alphabet’s Wing Aviation are partnering to make drone delivery of items from Walgreens stores a reality.

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Walgreens CMO previews her November keynote address at P2PX in Chicago.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Gaffney will be responsible for all technology, information and digital platforms supporting the department store's omnichannel business.

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Tip of the Spear Technology: Zeg.ai

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Stay Informed