Kraft Heinz Expands Agile Pods Across Organization
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Tech Transformation Video: How Yesway Is Redefining Loyalty With Automation
Winning the Digital Shelf On Retail Media Networks With AIIn a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.
E. & J. Gallo Winery Picks Up Bev BrandE. & J. Gallo Winery (Gallo) has acquired canned wine and spritzer manufacturer Bev after holding exclusive U.S. distribution rights for the brand for the last two years.
AI-Driven Advances In Consumer Product DevelopmentIn this edited webinar transcript, Scott Isaacson, manager of data science for Citrine Informatics and Rob Kieschke, former senior director for AI and software research in the 3M Digital Science Community paint a picture of what the future of automation within product innovation might look like, a
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Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. Learn the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
5 Steps to Next-Level Revenue Growth Management
Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to manipulate their most powerful levers—pricing, promotions, assortment, and trade investment—to shape revenue and margins. Consider these five steps, and learn from companies like Kimberly-Clark and Kraft Heinz.
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Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments.