7-Eleven Stocks Exclusive Pop-Tarts Splitz Packs

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7-Eleven Stocks Exclusive Pop-Tarts Splitz Packs

By Cyndi Loza - 08/21/2018

7-Eleven is exclusively stocking two-count packages of Kellogg Co.'s new limited-edition Pop-Tarts Splitz.

Available in flavor combinations "frosted strawberry and drizzled cheesecake" and "drizzled sugar cookie and frosted brownie batter," 7-Eleven will offer the two-count packages through Aug. 28. 

In stores, the SKUs are stocked on shelf trays positioned on endcaps and within aisles. Shelf signs positioned near the packages promise 7Rewards loyalty members a special discount with purchase of two Pop-Tart two-count packages through Aug. 28. An Aug. 8 back-to-school-themed email sent to Kellogg's Family Rewards members also supports, spotlighting the exclusive packages and encouraging shoppers to scan a playlist code found on in-store displays to get a Spotify "Mash-Up" mix.

Pop-Tarts Splitz first rolled out in 2007 but were discontinued in 2012, according to The Atlantic. The line relaunched nationally in May in eight-count boxes. The line's new flavors were selected after testing a range of concepts with thousands of teens and young adults (which are 7-Eleven’s core shopper demographic). 

7-Eleven regularly collaborates with manufacturers on exclusive SKUs and sweepstakes, most recently teaming with Perfetti Van Melle to exclusively stock Airheads White Mystery candy bites. The retailer also teamed with Pop-Tarts in 2016 to stage an exclusive instant-win game and stock strawberry- and blueberry-flavored "Printed Fun" Pop-Tarts in exclusive packaging.