7-Eleven Deepens Amazon Relationship

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7-Eleven Deepens Amazon Relationship

By Cyndi Loza - 11/14/2017

7-Eleven is fully embracing Amazon as an ally, letting shoppers fund their Amazon accounts from the c-store chain's brick-and-mortar locations.

Amazon Cash lets Amazon account holders add between $15 to $500 to their accounts per transaction for free by using a barcode obtained via Amazon's website or mobile application at checkout. Nov. 6 Twitter and Facebook updates from 7-Eleven tout the arrival of the program, which Amazon launched earlier this year at retailers including CVS/pharmacy and Speedway.

“7‑Eleven has long been an advocate for giving customers many options on how to pay for products and services,” said Tony Stapleton, 7‑Eleven senior product director, in a media release. “7‑Eleven constantly updates and introduces new forms of payments to respond to continued shifts in customer preferences, lifestyles, and adoption of new technologies.”

Further, select 7-Eleven proprietary SKUs are now available for purchase via Amazon. An Amazon-branded banner ad on 7-Eleven’s home page directs users to a page within amazon.com merchandising a 7-Eleven clock, a Slurpee-branded flash drive and bottle, a Big Gulp-branded cup, and 7-Select popcorn, candy and snacks. A 7-eleven.com promotional page supports. 

The convenience store chain has dabbled with e-commerce in the past on a largely promotional basis, ramping up tests of drone delivery in November 2016 and selling Slurpee-branded apparel and merchandise on the now defunct slurpeeswag.com for some time last year. (See Related Updates below). The retailer's e-commerce partnership with Amazon takes its efforts to the next level, letting the retailer:

  • sell its private label SKUs to shoppers in markets with no 7-Eleven location,
  • leverage Amazon's Prime loyalty program to glean the increased sales that come from free two-day shipping, and
  • strengthen its relationship with Amazon, which for some time has had digitally enhanced lockers in select 7-Eleven stores. 

For more information on 7-Eleven's e-commerce strategy, click here.